Google’s Antitrust Battle Over Ad Tech

Google Faces New Antitrust Lawsuit: A Deep Dive Into Ad Tech Dominance

Background of the Lawsuit

Google, the tech giant known for its search engine and advertising technology, is facing another significant legal challenge. The United States Department of Justice (DOJ), along with a coalition of states, has filed an antitrust lawsuit accusing Google of maintaining a monopoly in the ad tech market. This lawsuit follows closely on the heels of a previous ruling declaring Google's search engine as an illegal monopoly.