Fox News Digital Remains the Top News Brand for 35th Consecutive Month
As reported by Comscore, Fox News Digital has maintained its position as the top news brand for the month of January 2024. The news network has once again led in multiplatform views and minutes, continuing its dominance in the industry. This marks the 35th consecutive month that Fox News Digital has topped the charts for multiplatform minutes and the 16th month for multiplatform views.
Impressive Numbers for Fox News Digital
Fox News Digital recorded a staggering 3.3 billion total multiplatform minutes and 1.7 billion total multiplatform views in January. Additionally, the network attracted an impressive 110 million multiplatform total digital unique visitors. These numbers highlight the continued popularity and reach of Fox News Digital among its audience.
Fox News Mobile App Outperforms CNN's
In terms of mobile apps, the Fox News Mobile App has once again outperformed its competitor, CNN's mobile app. The Fox News Mobile App attracted 6 million unique visitors in January, marking the second consecutive month that it has achieved this feat. This further solidifies the app's success and popularity among users.
Fox News Dominates Social Media
Fox News proves its social media dominance as it emerges as the most engaged brand within its competitive set in November. The news brand experienced a remarkable 22.3 million total social interactions, continuing its 113-month streak of leading social media interactions. An increase in interaction was observed across platforms like Facebook, Instagram, and others. Furthermore, Fox News garnered an impressive 186 million video views on YouTube, further showcasing its strong presence in the digital realm.
Fox Business Website Sees Impressive Growth
FoxBusiness.com witnessed significant growth during the month of January. The site recorded 178 million multiplatform views, surpassing both CNN Business and Bloomberg.com. Moreover, FoxBusiness.com accumulated 264 million multiplatform minutes, indicating an 8% increase from December. The site also attracted 28.4 million multiplatform unique visitors, a 6% increase from the previous month. Additionally, Fox Business's YouTube content remained the most viewed among its competitors for 26 consecutive months, with 59.3 million views in January, representing a substantial 35% year-over-year increase.
Fox News Digital Holds Strong Against Competitors
When compared with CNN.com and NYTimes.com, Fox News Digital showcased impressive growth. The network observed an 11% increase in multiplatform total views and a 15% increase in multiplatform total minutes from December 2023. Moreover, Fox News Digital reported a 5% increase in multiplatform total digital unique visitors, reaffirming its competitive edge in the digital news space.
Overall, Fox News Digital continues to dominate the news industry with its impressive performance in multiplatform views and minutes, strong presence on social media, and remarkable growth on its website.
Analyst comment
Positive news: Fox News Digital maintained its position as the top news brand and outperformed CNN on various platforms. The network saw notable growth in its website, social media engagement, and YouTube views. The network’s competitive edge in the digital news space is maintained with increased viewership and unique visitors. As an analyst, the market is expected to respond positively to these results, further solidifying Fox News Digital’s position as a dominant news brand.
