Automating Growth: Boll & Branch's Strategy with NetSuite
Luxury bedding and home décor brand Boll & Branch has embraced Oracle NetSuite to automate its financial and data processes. This strategic move aims to support the company's growth and enhance operational efficiencies.
From Online Startup to Retail Powerhouse
Founded in 2014, Boll & Branch started as an online direct-to-consumer business. The company focused on ethically sourcing high-quality raw materials. Over the years, it expanded to include its retail stores and partnerships with major retailers like Amazon, Bloomingdales, and Nordstrom.
Challenges of Manual Processes
As Boll & Branch's operations and sales channels grew, the company faced challenges with manual financial and inventory processes. These outdated systems led to data inaccuracies and disrupted business insights, necessitating a more robust solution.
Embracing Oracle NetSuite
To address these challenges, Boll & Branch implemented Oracle NetSuite as its enterprise resource planning (ERP) system. This system automates financial processes, optimizes inventory management, and provides real-time business insights.
David Reid, CFO of Boll & Branch, stated, "With NetSuite, we've improved productivity and gained a real-time view across the business." The automation allows for identifying new revenue opportunities and driving profitable growth.
Enhanced Inventory Management
NetSuite's Advanced Inventory module offers Boll & Branch a real-time view of inventory and orders, optimizing fulfillment and improving product availability. This feature is crucial for understanding customer demand by location and preventing stock-outs.
Commitment to Sustainability and Fair Trade
NetSuite also assists Boll & Branch in maintaining its commitment to Fair Trade practices. It enhances supply chain visibility and helps calculate premiums to invest back into local communities.
Sam Levy, SVP of Growth and Operations at Oracle NetSuite, highlighted the benefits: "NetSuite provides a unified view of Boll & Branch's business, enabling them to manage costs and optimize profit margins efficiently."
Scalability for Future Growth
As Boll & Branch continues to expand, NetSuite offers the scalability needed to grow alongside it. The system acts as a force multiplier for efficiency, ensuring that the brand can sustain its commitment to quality and sustainability while managing growth effectively.
