Barbey Heirs Push for VF Corp Board Shake-Up

Mark Eisenberg
Photo: Finoracle.net

Engaged Capital Gains Support from VF Corp Founding Family in Bid for Board Seats

Activist investor, Engaged Capital, has received backing from the founding family of VF Corp as it seeks to secure board seats and drive change at the parent company of popular brands such as North Face, Vans, and Timberland.

According to Kelly Barbey, a spokesperson for the activist investment firm, Engaged Capital, which holds a 1.3% stake in VF Corp, has garnered support from descendants of John Barbey, who founded VF in 1899. The Barbey family now collectively owns around 15% of VF.

In reference to the support received, Kelly Barbey noted that the Barbey family is seeking the replacement of two directors on VF’s 12-member board, specifically Clarence Otis, who has been a director since 2004, and Juliana Chugg, a director since 2009. The family cited their lack of response to the challenges faced by the company in recent years as their reason for seeking new board members.

Engaged Capital disclosed its position in VF Corp last year and has been pushing for board representation ever since. Barbey stressed the urgency of achieving the requested changes, emphasizing the importance of these changes for both public shareholders and the beneficiaries of the Barbey trust.

Analyst comment

Positive: Engaged Capital gains support from VF Corp Founding Family in bid for board seats.

Short as an analyst: With the backing of the VF Corp founding family, Engaged Capital is likely to secure board seats at VF Corp, leading to potential changes in the company’s strategy and management. This move could benefit both public shareholders and the beneficiaries of the Barbey trust.

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Mark Eisenberg is a financial analyst and writer with over 15 years of experience in the finance industry. A graduate of the Wharton School of the University of Pennsylvania, Mark specializes in investment strategies, market analysis, and personal finance. His work has been featured in prominent publications like The Wall Street Journal, Bloomberg, and Forbes. Mark’s articles are known for their in-depth research, clear presentation, and actionable insights, making them highly valuable to readers seeking reliable financial advice. He stays updated on the latest trends and developments in the financial sector, regularly attending industry conferences and seminars. With a reputation for expertise, authoritativeness, and trustworthiness, Mark Eisenberg continues to contribute high-quality content that helps individuals and businesses make informed financial decisions.​⬤