Pickler Raises €500K in Funding Round Led by Shamrock Ventures
Pickler, an independent footprint software startup that enables packaging companies to calculate, reduce, and share the impact of packaging, has raised €500k in a new funding round. The funding round was led by Shamrock Ventures, a venture capital fund that specializes in sustainable tech investments, and supported by Pickler’s existing angel investor and early-stage startup investor APX.vc.
Pickler’s Software Addresses Growing Need for Transparent Packaging Impact
Pickler’s software comes at a crucial time for the packaging industry. With an increasing trend of conscious consumerism and new EU legislation such as the Green Claims Directive and Corporate Sustainability Reporting Directive (CSDR), packaging producers, distributors, and retailers are required to transparently showcase the impact of complete packaging portfolios.
Pickler’s User-Friendly Software Enables Cost-Effective Footprint Calculations
Founded in 2021, Pickler solves the difficulty of creating and commercially communicating credible environmental evidence for packaging on a large scale. The software applies an accessible Life Cycle Assessment (LCA) based methodology, combined with intuitive packaging-focused predictive algorithms and a dynamic auto-updated data system that immediately reflects any value chain data changes. This enables footprint calculations (LCA) at a fraction of the current costs, even if there’s little supplier data to start with. Pickler’s user-friendliness empowers users with any professional background to cost-effectively calculate, compare, and proudly share the environmental impact of all their packaging – over the product’s full life cycle. Helping them and their customers comply with EU legislation.
Shamrock Ventures Supports Pickler’s Mission to Achieve EU Reduction Target
Koen de Beer, co-founder of Pickler, expressed his gratitude for the successful funding round, stating that it proves investors believe in the business opportunities product footprint reduction will bring within the upcoming years. He also emphasized the positive business case and short return on investment that comes with having a transparent story about the environmental impact of products. With the investment, Pickler aims to reach even more companies in the packaging industry and help them effectively reduce emissions in their value chain.
Tommy Hurley, managing partner at Shamrock Ventures, lauded Pickler’s unique software and its mission to help the packaging industry achieve the 55% CO2-eq EU reduction target for 2030.
Pickler’s Collaboration Ensures Credibility and Independence in Environmental Impact Calculation
Pickler completely complies with anti-greenwashing legislation such as the EU’s Green Claims Directive and the Dutch Authority for Consumers and Markets. Additionally, its collaboration with the foundation Sustainability Impact Metrics (a spin-off of the Technical University Delft) ensures independence and credibility in its methodology, database, and results. This collaboration also helps users drastically reduce the risks of greenwashing in sales and marketing.
Conclusion
By using Pickler’s software, packaging companies can now correctly use and benefit from credible environmental insights in their sales and marketing processes. Pickler’s user-friendly interface allows for easy comparison and sharing of environmental impact data, empowering companies to meet customer demand and differentiate themselves from competitors. With the support of Shamrock Ventures and other investors, Pickler is well-positioned to make a significant impact in helping the packaging industry reduce its carbon footprint and contribute to achieving EU reduction targets.
Analyst comment
Positive news: Pickler Raises €500K in Funding Round Led by Shamrock Ventures
Analyst view: With the funding from Shamrock Ventures and support from other investors, Pickler is well-positioned to make a significant impact in helping the packaging industry reduce its carbon footprint. The software’s user-friendly interface empowers companies to meet customer demand and differentiate themselves from competitors, while also complying with EU legislation. This will likely result in increased adoption of Pickler’s software and further market growth in the packaging industry.
