Amazon Faces Class-Action Lawsuit Over Manipulation of “Buy Box” Feature
Amazon is facing a class-action lawsuit filed by two California customers, accusing the e-commerce giant of deliberately misleading consumers and driving them to purchase items at higher prices through its “Buy Box” feature. The lawsuit alleges that Amazon’s platform has been designed to favor its own products or items from sellers participating in the Fulfillment By Amazon (FBA) program, leading customers to overpay for items that could be bought at lower prices from other sellers on the platform.
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