Amazon Faces Lawsuit Over ‘Buy Box’ Deception

Amazon Accused of Tricking Customers into Buying Pricier Products, Lawsuit Claims

Amazon is facing a class action lawsuit that alleges the company lured users into purchasing more expensive products through its popular “Buy Box” feature. According to the lawsuit, Amazon selects a winner among multiple sellers for the Buy Box, granting them prime real estate on the e-commerce giant’s website and making the purchasing process quicker and simpler. However, the lawsuit claims that this often leads customers into purchasing inferior deals.