Amazon Challenges Walmart: Mass-Market Grocery Showdown

Amazon’s Efforts to Close the Gap in Grocery Spending

Amazon is working to bridge the gap in grocery spending as it competes with Walmart in the market. CEO Andy Jassy has acknowledged that while Amazon has captured a significant share of consumers’ nonperishable grocery spending, it lags behind Walmart in the mass-market perishable groceries category. To address this, Amazon has been testing a new format called Fresh in select locations near Chicago and Southern California, with early results showing promise.