Amazon Expands Presence in Ad Tech Market by Encouraging Use of its DSP for Ads from Other Publishers
Amazon is making a move to secure a larger portion of the DSP ad tech market, urging advertisers to utilize its ad tech to purchase ads not only on its own media, but also from other publishers. This strategic maneuver is part of Amazon’s plan to expand its influence in programmatic advertising by forging deals with ad tech vendors for special pricing in exchange for preferential treatment.
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