Amazon Accused: Steering Consumers to Pricier Items

Amazon.com Faces Class Action Lawsuit for Allegedly Steering Shoppers to Higher-Priced Items

California residents Jeffrey Taylor and Robert Selway have filed a class-action lawsuit against Amazon.com, accusing the online retailer of violating consumer protection laws. The complaint, filed in federal court in Seattle, alleges that Amazon’s algorithm for choosing products to display in its “Buy Box” often obscures lower-priced options with faster delivery times. It claims that this practice misleads shoppers into believing they are getting the best prices when in fact they are being directed towards higher-priced items that will earn Amazon extra fees.