AB InBev Named Worldwide Olympic Partner in Long-Term Agreement
The International Olympic Committee (IOC) and Anheuser-Busch InBev have announced a new partnership that designates AB InBev as a Worldwide Olympic Partner through 2028. This long-term agreement solidifies the connection between the brewing company and the Olympic Games, showcasing their commitment to supporting sports and athletes on a global scale. AB InBev’s non-alcoholic brand, Corona Cero, will be the official global beer sponsor for the Olympic Games, emphasizing responsible drinking and positive societal impact.
Corona Cero: AB InBev’s Non-Alcoholic Beer to be Global Olympic Beer Sponsor
As the global beer sponsor for the Olympic Games, AB InBev’s non-alcoholic brand, Corona Cero, will take center stage. This marks the first time a beer sponsor has reached the Worldwide Olympic Partner level, demonstrating the significance of the partnership between AB InBev and the IOC. Corona Cero will serve as the official beer of the Olympic Games, offering athletes and spectators a responsible alternative to traditional alcoholic beverages.
IOC and AB InBev Highlight Shared Commitment to Responsible Drinking
The partnership between the IOC and AB InBev is rooted in a shared commitment to responsible drinking. Both organizations recognize the importance of promoting a healthy and balanced lifestyle, especially within the context of sporting events. By showcasing Corona Cero as the global beer sponsor, the IOC and AB InBev are sending a clear message about the importance of responsible alcohol consumption and the positive impact it can have on individuals and society.
AB InBev’s Partnership Enhances Olympic Spirit, Promotes Alcohol Responsibility
AB InBev CEO Michel Doukeris believes that the partnership with the IOC will enhance the Olympic spirit and promote responsible alcohol consumption. By aligning the company’s non-alcoholic brand, Corona Cero, with the Olympic Games, AB InBev hopes to inspire individuals to make smart choices when it comes to their beverage consumption. Doukeris acknowledges the longstanding connection between beer and sports and sees this partnership as an opportunity to reshape that relationship in a positive and responsible way.
AB InBev Joins TOP Programme, Supports Olympic Games LA 2028
AB InBev’s partnership with the IOC goes beyond just the Olympic Games. The brewer has also joined the TOP Programme, which includes some of the world’s leading companies that support sports to build a better world. In addition to their global beer sponsorship, AB InBev plans to support the Olympic and Paralympic Games in Los Angeles in 2028 with their light beer brand, Michelob ULTRA. This further showcases the company’s commitment to the Olympic movement and their dedication to promoting an active and healthy lifestyle.
In summary, AB InBev’s partnership with the IOC as a Worldwide Olympic Partner through 2028 is a significant milestone for both organizations. By designating Corona Cero as the global beer sponsor, AB InBev is demonstrating a commitment to responsible drinking and positive societal impact. This partnership not only enhances the Olympic spirit but also promotes the importance of responsible alcohol consumption and a healthy lifestyle. With their further support of the Olympic and Paralympic Games in Los Angeles in 2028, AB InBev solidifies their dedication to the Olympic movement and their role in building a better world through sports.
Analyst comment
Positive news: AB InBev named Worldwide Olympic Partner and Corona Cero announced as the official global beer sponsor for the Olympic Games, highlighting their commitment to responsible drinking and societal impact. This partnership enhances the Olympic spirit and promotes a healthy lifestyle. AB InBev also joins the TOP Programme and plans to support the Olympic and Paralympic Games in Los Angeles in 2028 with Michelob ULTRA, further showcasing their commitment to the Olympic movement.
Market outlook: The partnership with the IOC and the positioning of Corona Cero as the official beer sponsor can lead to increased brand recognition and market share for AB InBev. The association with the Olympic Games and the emphasis on responsible drinking may attract consumers seeking non-alcoholic alternatives. The company’s involvement in supporting sports events, such as the Olympic Games in LA, can contribute to their reputation as a socially responsible company and potentially drive further growth.
