X Rebrands Verified Organizations with Two Distinct Premium Plans
X announced a significant update to its Verified Organizations subscription service on Tuesday, splitting the offering into two distinct plans: Premium Business and Premium Organizations. This move aims to better serve the diverse needs of businesses and governmental entities on the platform. The Premium Organizations tier, targeted at governments and multilateral organizations, features a grey checkmark to signify verified status. Conversely, Premium Business, designed for companies ranging from startups to global corporations, is distinguished by a gold checkmark to enhance brand credibility and visibility.
Premium Business is structured into three tiers—Basic, Full Access, and Enterprise—offering scalable solutions to meet varying organizational needs. The Basic tier, priced at $200 per month, provides essential features to establish a business presence on X. Full Access, at $1,000 per month, expands benefits with affiliate badges, faster human support, priority handle access, and enhanced impersonation defense. The Enterprise tier offers customized pricing and advanced tools tailored for large-scale organizations requiring dedicated account management and maximum support.
- Gold checkmark to boost brand credibility
- Affiliate badges to increase visibility
- Advanced impersonation defense tools
- Priority access to inactive and high-value handles
- Real-time brand and industry monitoring
- Access to SuperGrok AI-powered insights
- Faster human support
- Hiring tools integrated within the platform
X also revealed plans to introduce a marketplace for acquiring high-value inactive handles, available for purchase or complimentary priority handles for Premium Business subscribers.
Premium Organizations: Tailored for Governments and Multilateral Entities
The Premium Organizations subscription is priced at $1,000 per month and is designed specifically for governments and international organizations. This tier includes a grey checkmark and access to tools that support rapid communication and influence building within the platform’s global community. X is incentivizing early adopters by offering 100% of their subscription cost back as advertising credits for a limited time, a strategy aimed at encouraging uptake amid ongoing challenges in the company’s advertising revenue.
“X is the best place to grow your organization’s influence and speak directly to the people who matter,” said Seth Fuchs, X Engineering. “We’re building for organizations that want to move fast, stay relevant, and grow directly on the world’s town square. And we’re just getting started.”
Strategic Implications for X’s Revenue Model
By introducing a more affordable $200 tier alongside premium options, X appears to be diversifying its subscription base to capture a wider market segment. This adjustment comes as the company seeks to bolster revenue streams amid a struggling advertising business. The expanded Verified Organizations offering positions X to better compete in the enterprise social media space, providing enhanced credibility and operational tools that cater to both commercial and governmental clients.
FinOracleAI — Market View
X’s restructured Verified Organizations subscription reflects a strategic pivot to enhance monetization through differentiated offerings tailored to distinct user groups. This segmentation aligns with broader trends in social media monetization where platforms seek to provide specialized value to enterprise clients.
- Opportunities: Increased subscription revenue, higher engagement from verified business accounts, expanded market share in government and enterprise social media.
- Risks: Potential resistance from users due to subscription costs, challenges in converting smaller businesses, and competitive pressure from other platforms offering similar services.
- Advertising credit incentives may boost short-term uptake but impact near-term revenue recognition.
- Success depends on sustained feature innovation and reliable customer support to justify premium pricing.
Impact: Positive — The tiered Verified Organizations model is likely to enhance X’s revenue diversification and strengthen its positioning among enterprise and government clients, provided execution remains consistent and user adoption scales.
