Depop Launches ‘Outfits’ Tool to Elevate Fashion Styling and Sales
Depop, the popular fashion resale platform, announced the rollout of a new styling and collaging feature called “Outfits.” This tool offers users a moodboard-like interface to curate and share styled fashion collages, designed to inspire looks and highlight items for sale.
Feature Overview and User Experience
To activate the Outfits feature, users select an item they want to style and tap the scissors icon on the right side of the screen. This opens customization options such as adding colorful backgrounds, resizing and repositioning images, and choosing from preset layout templates.
All items used in collages are directly shoppable within the app. If an item sells out, Depop’s algorithm suggests similar alternatives to maintain user interest and potential sales opportunities.
Business Implications for Sellers and Engagement
The Outfits feature enables sellers to showcase their inventory in styled ensembles, helping buyers visualize how pieces can be combined. This approach not only boosts item visibility but also encourages browsing and purchase behavior through curated inspiration.
Users can export static images of their collages for sharing across social media platforms such as Pinterest and Instagram, extending Depop’s reach and engagement beyond the app itself.
Market Context and Competitive Landscape
The introduction of a collage-making tool aligns Depop with ongoing trends in social commerce and visual content creation favored by Gen Z users. This demographic increasingly values creative expression and community influence in fashion discovery.
Notably, Pinterest launched its own collage app, Shuffles, in 2022, integrating similar functionality to engage users with personalized moodboards. Depop’s Outfits feature positions the platform competitively within this space.
Financial Performance and Growth Trajectory
Depop’s parent company, Etsy, recently reported Q2 2025 results highlighting a 34.7% year-over-year increase in Depop’s Gross Merchandise Sales (GMS) on a currency-neutral basis. This growth trajectory places Depop on track to reach a $1 billion GMS run rate.
By comparison, competitor Mercari reported a Gross Merchandise Value (GMV) of $728 million for Q4 2024, underscoring Depop’s expanding market share in fashion resale.
FinOracleAI — Market View
Depop’s introduction of the Outfits collaging tool strategically enhances user engagement and seller capabilities by integrating visual storytelling directly into the shopping experience. This innovation caters to Gen Z’s preference for creative expression and social sharing, potentially driving increased time spent on the platform and higher conversion rates.
Financially, Depop’s robust GMS growth signals strong market demand and effective monetization strategies amid a competitive resale environment.
- Opportunities: Increased user engagement through creative tools; enhanced social commerce integration; expanded seller visibility and sales conversion; growth in Gen Z market share.
- Risks: Potential feature adoption lag among less tech-savvy users; competition from established platforms like Pinterest; maintaining seamless user experience as feature complexity grows.
Impact: Positive — The Outfits feature is poised to strengthen Depop’s position in the fashion resale market by fostering community creativity and driving transactional growth.
