Tom Brady Joins Aescape to Lead Innovation in Robotic Massage Technology
Tom Brady, seven-time Super Bowl champion and one of the NFL’s most enduring athletes, has entered a strategic partnership with Aescape, a New York-based company specializing in AI-powered robotic massage devices. The collaboration grants Aescape exclusive rights to Brady’s recovery and longevity protocols, positioning him as the company’s Chief Innovation Officer.
Details of the agreement remain confidential, but Brady’s involvement extends beyond branding; he will actively contribute to product development and the company’s broader growth strategy.
Brady’s Recovery Regimen Integrated into Robotic Massage Platform
Brady credits his remarkable athletic longevity—playing professionally until age 45—to rigorous recovery and bodywork routines. He emphasized the critical role of massage therapy in maintaining his performance and wellbeing throughout his 23-year career.
“After 23 years playing professionally, there’s no way I could have accomplished what I did professionally without all the massage work and recovery protocols,” Brady told CNBC. “The reason why I’m still able to do what I love to do is because of the bodywork, the care that I received on a daily and weekly basis, and I want to try to make that available for everybody.”
Aescape: AI-Driven Massage with Growing Market Presence
Founded in 2017 by Eric Litman, Aescape operates over 100 locations across North America. The company harnesses artificial intelligence to deliver fully automated, customizable massage experiences through robotic devices.
With more than 25,000 massages performed by its robots, Aescape has partnered with premium fitness and hospitality brands such as Equinox, Four Seasons, Marriott, and Ritz-Carlton. The company has secured $130 million in funding from investors including Valor Siren Ventures and Crosslink Capital.
“Our bodies are these machines that need significant ongoing maintenance, and with better maintenance and better care, they can last substantially longer,” said Eric Litman, CEO of Aescape.
Litman highlighted the shifting consumer habits favoring regular massage therapy and noted Aescape’s competitive advantages: lower cost starting around $30 per session, no need for pre- or post-session showering, and shorter treatment durations compared to traditional massages.
Alex Spiro Joins as Strategic Advisor to Drive Growth and Market Expansion
Alongside Brady, his business partner Alex Spiro will serve as a strategic advisor to Aescape. Spiro brings expertise as an investor and attorney, focusing on scaling the company’s footprint in sports recovery, international markets, and potentially home-based robotic massage solutions.
“As the machine’s price comes down and this company becomes better known, it will democratize access so that everyday people can use it, get their backs better, return to work, and allow us to do something really good for society,” Spiro said.
FinOracleAI — Market View
The partnership between Tom Brady and Aescape signifies a strategic alignment of elite athletic insight with cutting-edge wellness technology. Brady’s involvement adds credibility and unique proprietary content to Aescape’s AI-driven platform, potentially accelerating consumer adoption.
- Opportunities: Integration of proven recovery protocols enhances product differentiation; expansion into sports and luxury markets; potential to scale into home wellness devices.
- Risks: High competition in wellness tech; reliance on consumer adoption of robotic massage; undisclosed financial terms may impact investor confidence.
Impact: This collaboration positions Aescape for accelerated growth by leveraging Brady’s brand and expertise, likely boosting market confidence and driving innovation in automated recovery solutions.
