Since its founding in 2014, Tise has raised approximately $45 million in funding, according to market intelligence platform Tracxn.
Transaction Timeline and Next Steps
The acquisition is expected to finalize by the end of the fourth quarter of 2025, subject to customary closing conditions. This timeline sets a clear path for integrating Tise’s technology and community features into eBay’s global marketplace.
FinOracleAI — Market View
eBay’s acquisition of Tise represents a strategic effort to capture the growing social commerce trend, particularly among Gen Z and millennial consumers who prioritize sustainability and community-driven shopping experiences.
- Opportunities: Expansion into social commerce with a loyal, younger demographic; enhancement of personalized shopping experiences; strengthening sustainable retail positioning.
- Risks: Integration challenges between platforms; potential dilution of eBay’s brand identity; dependence on maintaining Tise’s community engagement post-acquisition.
Impact: This acquisition is expected to positively influence eBay’s market position by modernizing its platform and expanding its appeal to younger, sustainability-conscious consumers.
The acquisition is expected to finalize by the end of the fourth quarter of 2025, subject to customary closing conditions. This timeline sets a clear path for integrating Tise’s technology and community features into eBay’s global marketplace.
FinOracleAI — Market View
eBay’s acquisition of Tise represents a strategic effort to capture the growing social commerce trend, particularly among Gen Z and millennial consumers who prioritize sustainability and community-driven shopping experiences.
- Opportunities: Expansion into social commerce with a loyal, younger demographic; enhancement of personalized shopping experiences; strengthening sustainable retail positioning.
- Risks: Integration challenges between platforms; potential dilution of eBay’s brand identity; dependence on maintaining Tise’s community engagement post-acquisition.
Impact: This acquisition is expected to positively influence eBay’s market position by modernizing its platform and expanding its appeal to younger, sustainability-conscious consumers.
Since its founding in 2014, Tise has raised approximately $45 million in funding, according to market intelligence platform Tracxn.
Transaction Timeline and Next Steps
The acquisition is expected to finalize by the end of the fourth quarter of 2025, subject to customary closing conditions. This timeline sets a clear path for integrating Tise’s technology and community features into eBay’s global marketplace.
FinOracleAI — Market View
eBay’s acquisition of Tise represents a strategic effort to capture the growing social commerce trend, particularly among Gen Z and millennial consumers who prioritize sustainability and community-driven shopping experiences.
- Opportunities: Expansion into social commerce with a loyal, younger demographic; enhancement of personalized shopping experiences; strengthening sustainable retail positioning.
- Risks: Integration challenges between platforms; potential dilution of eBay’s brand identity; dependence on maintaining Tise’s community engagement post-acquisition.
Impact: This acquisition is expected to positively influence eBay’s market position by modernizing its platform and expanding its appeal to younger, sustainability-conscious consumers.
eBay Acquires Tise to Strengthen Social Marketplace Presence
On Monday, eBay officially announced its acquisition of Tise, a Norway-based social marketplace specializing in secondhand fashion and interior design items. The financial details of the transaction remain undisclosed.
Tise, headquartered in Oslo, is known for its vibrant community of Gen Z and millennial users, who engage through features such as following sellers, liking and commenting on listings, and receiving personalized product recommendations. This acquisition is expected to augment eBay’s consumer-to-consumer (C2C) shopping experience by integrating Tise’s social-first approach and current inventory focus.
Strategic Significance of the Acquisition
Tise was the first recipient of an investment from eBay Ventures in 2022, marking a significant partnership that has now culminated in full acquisition. Oliver Klinck, Vice President and General Manager of Global Markets Success and C2C at eBay, emphasized that this move is a natural progression to accelerate Tise’s growth strategy and foster innovation within eBay’s platform.
“With Tise’s on-trend inventory, loyal community, and social-first approach, we’ll strengthen eBay’s C2C offerings, and more deeply connect with the next generation of enthusiasts,” said Klinck.
The acquisition aligns with eBay’s broader objective to modernize its marketplace, attract younger shoppers, and expand its footprint in the sustainable retail sector.
Community-Driven Model and Sustainability Focus
Eirik Frøyland Rime, CEO and co-founder of Tise, highlighted the shared vision between the two companies regarding sustainability and community engagement. He noted that making resale “fun, easy and inspiring” is central to fostering a more sustainable world.
“eBay shares our vision, and with their support, we will enhance our community-driven model and enable even more people to participate in the social marketplace,” Rime stated.
eBay’s acquisition of Tise represents a strategic effort to capture the growing social commerce trend, particularly among Gen Z and millennial consumers who prioritize sustainability and community-driven shopping experiences.
- Opportunities: Expansion into social commerce with a loyal, younger demographic; enhancement of personalized shopping experiences; strengthening sustainable retail positioning.
- Risks: Integration challenges between platforms; potential dilution of eBay’s brand identity; dependence on maintaining Tise’s community engagement post-acquisition.
Impact: This acquisition is expected to positively influence eBay’s market position by modernizing its platform and expanding its appeal to younger, sustainability-conscious consumers.
The acquisition is expected to finalize by the end of the fourth quarter of 2025, subject to customary closing conditions. This timeline sets a clear path for integrating Tise’s technology and community features into eBay’s global marketplace.
FinOracleAI — Market View
eBay’s acquisition of Tise represents a strategic effort to capture the growing social commerce trend, particularly among Gen Z and millennial consumers who prioritize sustainability and community-driven shopping experiences.
- Opportunities: Expansion into social commerce with a loyal, younger demographic; enhancement of personalized shopping experiences; strengthening sustainable retail positioning.
- Risks: Integration challenges between platforms; potential dilution of eBay’s brand identity; dependence on maintaining Tise’s community engagement post-acquisition.
Impact: This acquisition is expected to positively influence eBay’s market position by modernizing its platform and expanding its appeal to younger, sustainability-conscious consumers.
Since its founding in 2014, Tise has raised approximately $45 million in funding, according to market intelligence platform Tracxn.
Transaction Timeline and Next Steps
The acquisition is expected to finalize by the end of the fourth quarter of 2025, subject to customary closing conditions. This timeline sets a clear path for integrating Tise’s technology and community features into eBay’s global marketplace.
FinOracleAI — Market View
eBay’s acquisition of Tise represents a strategic effort to capture the growing social commerce trend, particularly among Gen Z and millennial consumers who prioritize sustainability and community-driven shopping experiences.
- Opportunities: Expansion into social commerce with a loyal, younger demographic; enhancement of personalized shopping experiences; strengthening sustainable retail positioning.
- Risks: Integration challenges between platforms; potential dilution of eBay’s brand identity; dependence on maintaining Tise’s community engagement post-acquisition.
Impact: This acquisition is expected to positively influence eBay’s market position by modernizing its platform and expanding its appeal to younger, sustainability-conscious consumers.
