NHL to Rejoin Winter Olympics in 2026 After Over a Decade Away
For the first time since 2014, National Hockey League (NHL) players will compete in the Winter Olympics, with the 2026 Games in Milan marking their return. NHL Commissioner Gary Bettman announced this development during CNBC’s Sport and Boardroom Game Plan conference on November 20, 2024.
“Ultimately, in terms of balancing the pros and cons, we decided it was important to go back and be on what is one of the most visible platforms in the world,” Bettman said, emphasizing the global exposure the Olympics provide.
Historical Context and Past Challenges
NHL players first participated in the Olympics starting in 1998, following efforts by the league and the NHL Players’ Association (NHLPA) to emulate the NBA’s success with Olympic involvement. Prior to Bettman’s tenure as commissioner, NHL players had never competed in the Games.
However, the NHL withdrew from Olympic participation after the 2014 Sochi Games. Bettman attributed this decision to evolving league business models and the broader sports industry landscape. He noted that despite a two-week shutdown during Olympic years, the league had limited control over promotion and logistics, with players treated as invited guests rather than integrated partners.
Renewed Partnership and Player Priorities
The NHL’s return is facilitated by a new agreement with the International Olympic Committee (IOC), which improves commercial arrangements and player accommodations during the Games. Bettman also highlighted the players’ strong desire to represent their countries on the international stage, a sentiment reinforced by the success of the NHL’s recent 4 Nations Face-Off tournament.
“It became clear to me that it was important to our players, who have a history and tradition of representing their countries,” Bettman said.
Looking Ahead: Schedule Impact and Future Participation
To accommodate Olympic participation, the NHL will pause its regular season for nearly two weeks in 2026. While acknowledging that logistical challenges remain, Bettman expressed confidence that the benefits outweigh the difficulties.
Regarding participation in future Olympic Games, including 2030, the NHL has not made any formal commitments.
Disclosure: CNBC’s parent company, NBCUniversal, owns NBC Sports and NBC Olympics, the U.S. broadcast rights holder for all Summer and Winter Games through 2036.
FinOracleAI — Market View
The NHL’s return to the Winter Olympics is likely to have a positive short-term market impact by enhancing global visibility and fan engagement, potentially boosting merchandise sales and international broadcasting revenues. However, the temporary mid-season hiatus introduces scheduling complexities and risks related to player injuries or fatigue. Investors should monitor how the league manages these operational challenges and the commercial outcomes of its renewed IOC partnership. Future commitments to Olympic participation will also be a key factor for long-term strategic assessment.
Impact: positive