Selentium Group AG and MobileUp Forge Strategic Mobile Technology Alliance
Swiss AI holding company Selentium Group AG has entered into a strategic partnership with MobileUp, a leading Russian mobile app development firm. Under this agreement, MobileUp will become the dedicated mobile division within Selentium, spearheading the development of mobile applications across the group’s diverse ecosystem spanning finance, healthcare, media, and mobility sectors.
Expanding Mobile-First Ecosystem
The global mobile application market is projected to surpass $200 billion by 2030, underscoring the critical role of mobile platforms in user engagement. Selentium Group AG positions mobile solutions as a primary channel to reach millions of users, particularly across the MENA region and Europe.
MobileUp is tasked with developing several flagship products including:
- Pulseo: a fitness application powered by HippocrAI Lite technology;
- HippocrAI Lite: a digital health assistant optimized for mobile devices;
- ZuZum: a next-generation media platform;
- AutoTrue: an AI-driven verified car marketplace;
- JinnyAI: a mobile predictive analytics module focused on the cryptocurrency market.
Collectively, these offerings aim to form an integrated ecosystem with the potential to engage tens of millions of users across multiple regions.
Leadership Perspectives
Marsel Murtazin, CEO of Selentium Group AG, emphasized the strategic importance of the partnership: “We are building an ecosystem where every product — from health to finance — has a mobile-first core. Pulseo, HippocrAI Lite, ZuZum, AutoTrue, and JinnyAI will all go global as mobile-first products. Our goal is millions of users across the UAE, Saudi Arabia, and Europe. This would not be possible without a strong partner, and MobileUp has proven they can create apps used by millions.”
Sergey Denisyuk, CEO of MobileUp, highlighted the opportunity to leverage his company’s expertise on a global scale: “Partnership with Selentium opens up the prospect of working on breakthrough products for the global market. Each of these products has the potential to significantly impact industries and the lives of millions of people. This is an inspiring opportunity to apply our best talent, 15 years of experience, and deep engagement. MobileUp’s mission is to help visionaries and innovators create world-class digital services, and our partnership with Selentium will allow us to fulfill that mission.”
Company Backgrounds
Selentium Group AG is a Switzerland-based AI holding company encompassing brands such as FinOracleAI, HippocrAI, ZuZum, AutoTrue, and Pulseo. The group’s mission centers on building AI-driven infrastructures that transform finance, healthcare, media, mobility, and urban systems into predictive intelligent networks.
MobileUp is a Russian mobile and web development studio with over 15 years of experience and a portfolio exceeding 250 projects. The company has worked with major clients including Tele2, Sberbank, VTB, and MKB. Its core competencies include iOS and Android development, UX/UI design, analytics, and systems integration. Through this partnership, MobileUp aims to expand its footprint into international markets and global-scale projects.
FinOracleAI — Market View
The strategic partnership between Selentium Group AG and MobileUp is poised to strengthen Selentium’s mobile-first approach across high-growth sectors such as healthcare, finance, and media. By integrating MobileUp’s proven development capabilities and experience with major clients, Selentium accelerates product deployment and market penetration, particularly within MENA and European regions.
Potential risks include execution challenges in scaling the mobile ecosystem internationally and competition from established mobile app developers. Monitoring the rollout and user adoption rates of flagship applications like Pulseo and JinnyAI will be critical indicators of success.
Impact: positive
