South Korean Retailers Spike Interest in U.S. Stocks

Mark Eisenberg
Photo: Finoracle.net

South Koreans Turn to U.S. Stocks for Better Returns

South Korean retail investors are increasingly putting their money into U.S. stocks, a trend that shows no sign of slowing down. This move is largely influenced by the less promising investment options available at home and the allure of the global AI trend. Notably, they are focusing on tech giants like Nvidia, Tesla, and Apple.

The Appeal of U.S. Stocks

Investors such as Sunny Noh, who has allocated about 85% of his assets to Tesla, see dips in the market as chances to buy stocks at lower prices. The dissatisfaction with the "Korea discount," which relates to lower returns and valuations in the local market, pushes investors away. In South Korea, dividend payouts have averaged only 26% over the last ten years. In comparison, investors in Taiwan and the U.S. have enjoyed 55% and 42% returns, respectively.

Domestic Market Challenges

The term "Korea discount" also refers to the undervaluation of domestic stocks, despite the presence of major companies like Samsung Electronics. This year, Samsung's share price has fallen by 4%, while Nvidia's has skyrocketed by 120%. Such disparities make U.S. stocks much more appealing.

Between January and July, South Korean retail investors, often called "ants", bought $9 billion in U.S. stocks after previously selling $2.8 billion in 2023. At the same time, they sold a record 16.3 trillion won worth of domestic stocks, contributing to a 1.3% drop in the KOSPI index. While foreign interest in Korean stocks increased slightly, retail investors still dominated daily trading activities.

Government Measures and Challenges

Despite government efforts to enhance domestic stock valuations through the "Corporate Value-up Programme" and potential tax breaks, these initiatives face skepticism. The intricate corporate governance in South Korea, dominated by "Chaebol" conglomerates, poses significant hurdles to these reforms.

High-Profile Endorsements and Future Prospects

Endorsements from influential figures like Elon Musk, who praised South Koreans as "smart people," underline this investment trend. Tesla remains the most popular U.S. stock among South Korean investors at $13.6 billion, with Nvidia and Apple following closely.

Retail investor Oh Jeong-min, who endured a 10% loss during market fluctuations, plans to continue investing in U.S. stocks, citing superior dividend returns and shareholder benefits. The consensus is clear: with an aging population seeking better returns, the inclination towards U.S. investments is likely to grow.

A Growing Influence

Seungyeon Kim, CEO at Toss Securities, highlighted that South Koreans now invest more in U.S. stocks than their Japanese counterparts. Investor Oh summed it up by saying, "There's no doubt that as an investor, you should choose the U.S. market if you think long-term."

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Mark Eisenberg is a financial analyst and writer with over 15 years of experience in the finance industry. A graduate of the Wharton School of the University of Pennsylvania, Mark specializes in investment strategies, market analysis, and personal finance. His work has been featured in prominent publications like The Wall Street Journal, Bloomberg, and Forbes. Mark’s articles are known for their in-depth research, clear presentation, and actionable insights, making them highly valuable to readers seeking reliable financial advice. He stays updated on the latest trends and developments in the financial sector, regularly attending industry conferences and seminars. With a reputation for expertise, authoritativeness, and trustworthiness, Mark Eisenberg continues to contribute high-quality content that helps individuals and businesses make informed financial decisions.​⬤