Roofing Technology 2024 Q&A: Jobba Trade Technologies
The roofing industry is in an interesting position right now. We see a steady stream of new products and innovations designed to help roofing contractors grow their businesses. While it may seem like a tidal wave of new technology has flooded the industry over the past five years or so, many roofing veterans say it's been more of an evolutionary process.
One such veteran is Zach Carpenter, a senior account executive at Jobba Trade Technologies with more than 16 years in the industry, focusing on roofing software. As a founding member of Jobba’s legacy product, FCS, Zach has dedicated his career to helping roofing contractors improve their business processes through technology. He remains passionate about delivering new, customized solutions to the challenges roofing contractors face daily.
State of Roofing Technology
Zach describes the state of technology in roofing as being at a "mid-evolution" point. While many in the industry use some form of technology, even if it's just a simple tool, a significant number of contractors either have no technology in place or are seeking a solution.
How Technology is Helping
Technology is creating more opportunities in the roofing industry. It makes the sector more attractive to talented individuals and introduces tools like drones for aerial imagery, advanced roofing materials, and 3D modeling. These technologies make it easier and more efficient to succeed in the industry. According to Zach, "We are an industry in transition, for sure."
Challenges with Rapid Advancement
One downside to rapid technology advancement is that the industry is struggling to catch up. Many "fly-by-night" apps and solutions are emerging, making it crucial to work with a reputable software vendor that plans to stay in the industry.
Jobba’s Role in Innovation
Jobba aims to help contractors grow and accelerate their business through three main solutions: Jobba, BidPad, and FCS. These tools cater to contractors at different stages of their business development. Jobba’s business management tools are designed to help contractors improve their efficiency, provide better customer experiences, and elevate their business.
Justifying ROI on Technology Tools
The return on investment (ROI) for a roofing contractor transitioning from pen and paper to a business management solution is immense. It improves efficiency, consolidates processes, and enhances the overall business. "Purchasing technology tools should be seen as an investment that improves business operations and productivity in the long run," says Zach.
Impact on Industry Consolidation
Technology is also impacting consolidation within the roofing industry. From private equity acquisitions to daily operations, advancements in technology are improving how contractors and suppliers interact with one another.
Gaps to Fix with Technology
Many contractors start their tech journey with a few independent tools or applications. While this can work temporarily, it can lead to scattered data. Zach recommends starting with an entry-level package that can grow with the business to avoid these issues.
Growing Areas in Roofing Tech
The primary growth areas in roofing tech are SaaS (Software as a Service), AI (Artificial Intelligence), aerial measurement technology, and AR (Augmented Reality). Each of these areas is expected to have a strong impact on the industry.
Optimism for Future Adoption
Zach is optimistic about the future. Not using technology will drastically limit a business's ability to compete in the marketplace, impacting both contractors and suppliers.
Will Roofing Be Recognizable in 10 Years?
While the roofing industry will still be recognizable in 10 years, it will look significantly different. We can expect to see AI estimating tools, AR roof training programs, and much more.
By continuing to adopt and innovate with these technologies, the roofing industry is set for an exciting and transformative future.
