Kum & Go Revamps Mobile Rewards App Following Maverik Acquisition
In a significant move for convenience store loyalists, Kum & Go has announced a comprehensive overhaul of its &Rewards program. This strategic update aligns its offering with those of its new parent company, Maverik. For customers, this means a refreshed way to earn and utilize points, ensuring a seamless loyalty experience across both brands.
Kum & Go, a staple in the convenience store sector, transitioned to Maverik's ownership in 2023. This shift brings together nearly 400 Kum & Go locations across 12 states with Maverik's expansive presence in 13 western states.
Enhanced Customer Rewards
The revamped rewards program introduces several key enhancements designed to deliver added value to consumers. Customers can now enjoy:
- 2 cents off every gallon of fuel, daily, with no caps or expiration dates.
- Double points on every in-store and fuel purchase, amplifying the rewards for loyal shoppers.
- A conversion rate where every 250 points translate to $2.50 in rewards.
App and Website Redesign
Accompanying the refresh in rewards, Kum & Go has unveiled new designs for both its mobile app and website. While the Kum & Go and Maverik apps will remain distinct, the rebranding effort ensures that users experience a coherent and intuitive digital engagement.
Despite these exciting updates, members should note changes to certain features. The mobile fuel pay functionality and the option to convert points into fuel discounts have been deprecated. Instead, members will universally benefit from a flat 2 cents off per gallon on every purchase.
The implementation of these changes underscores Kum & Go's commitment to providing a uniform rewards experience across the integrated network of stores under Maverik's umbrella. Customers already enrolled in the &Rewards program can rest assured that their existing points and fuel savings will carry over seamlessly into the new scheme.
This strategic alignment between Kum & Go and Maverik not only streamlines the customer rewards experience but also sets the stage for enhanced customer loyalty in the competitive convenience store landscape.
Analyst comment
Positive news. The revamped &Rewards program and enhanced customer rewards will provide added value and an improved experience for customers. The redesigned app and website will provide a seamless digital engagement. The strategic alignment with Maverik will streamline the rewards experience and enhance customer loyalty. The market is expected to respond positively to these updates.
