On-Device AI Is Transforming the Way We Experience Artificial Intelligence
At Mobile World Congress last week, AI was the talk of the town, and it seems CES wasn’t any different two months earlier. The prevailing sentiment among attendees was that AI was becoming ubiquitous, almost to the point of causing AI fatigue.
However, amidst the overwhelming presence of AI, there was a silver lining. The most impressive demonstrations came from companies showcasing the practical benefits of AI, rather than just labeling products as AI-ready or AI-powered.
This year, on-device AI was not just a concept, but a reality that attendees could experience firsthand on the showroom floor. It became evident that on-device AI is not something reserved for the future; it is available right now, and it has the potential to influence consumers’ technology purchase decisions.
The Age of AI Phones Has Finally Arrived
Smartphone manufacturers have embraced on-device AI to enhance user experiences. For instance, Samsung has incorporated its own large language model called Gauss into the translation feature of the Galaxy S24. Honor, on the other hand, has utilized AI for eye tracking on its newly launched device, the Magic 6 Pro. In addition, Oppo and Xiaomi have leveraged on-device generative AI for their phone cameras and photo editing tools.
Google showcased its recently introduced AI features at MWC, such as Circle to Search, a visual search tool that allows users to conveniently search for objects by drawing a circle around them on the screen.
Qualcomm’s Snapdragon 8 Gen 3 chip, announced in late 2023, is powering many of the smartphones currently leveraging on-device generative AI.
AI is Revolutionizing User Interaction with Devices
Qualcomm’s technology is not only enabling companies to integrate AI into their existing device portfolios but also facilitating the creation of concept phones like the T Phone, developed by Deutsche Telekom and Brain.AI. These concept phones reimagine the traditional phone interface by utilizing Qualcomm’s chipset.
At MWC, South Korean company Integrit showcased a robot that demonstrated how AI and robotics can enhance user interactions in public settings like hotels or stores. Integrit’s AI and robotics platform, Stella AI, features a pebble-shaped display on a robotic arm, presenting a realistic human image using generative AI.
What is evident is that this is just the beginning. The current generation of devices is only scratching the surface of the potential of generative and interactive AI. The floodgates have been opened for developers to innovate and deliver new, intuitive experiences for smartphones and PCs.
As we move forward, it will be fascinating to witness how AI continues to transform our devices. Amid all the hype, there are already plenty of exciting developments taking place in the AI space.
Analyst comment
Positive news: On-device AI is transforming the way we experience artificial intelligence. The market will see an increased adoption of on-device AI by smartphone manufacturers, leading to enhanced user experiences and new innovative features. This will influence consumers’ technology purchase decisions and drive the growth of AI in smartphones and other devices. The potential for generative and interactive AI is vast, and developers will continue to innovate, creating new and intuitive experiences for users. The future of AI in devices looks promising.
