Google Outlines Changes to Comply with EU Tech Rules
Google, a subsidiary of Alphabet Inc., has revealed a series of changes to its search results and app development tools in an effort to adhere to the landmark EU tech rules aimed at curbing the power of Big Tech. The company originally announced these modifications targeted specifically at users in Europe back in January and has since made adjustments based on feedback from EU antitrust regulators, users, and app developers.
One significant change is that Google will now seek user consent before sharing their data across its various products and services. This move shows a greater commitment to data privacy and user control. In addition, app developers will have the option to use alternative billing systems outside of Google Play’s billing method. This will allow for more flexibility and choice for developers while maintaining compliance with the EU’s regulations.
To further support European app developers, Google will introduce a new program that enables them to directly lead users to their products outside of the app. This will help developers promote their offerings and expand their reach. Moreover, data portability software will be launched in Europe, facilitating the seamless movement of user data to third-party apps or services. This step aims to encourage competition and foster innovation within the European tech market.
It is important to note that Google is not the only tech giant affected by these regulations. Other major players such as Amazon, Apple, Microsoft, Meta Platforms (formerly Facebook), and TikTok owner ByteDance will also have to comply with the Digital Markets Act (DMA) by March 7. As designated gatekeepers controlling millions of users and businesses’ access to their platforms, these companies will need to adjust their practices to meet the requirements mandated by the EU.
The changes implemented by Google will impact search results, redirecting more traffic towards large intermediaries and aggregators. Conversely, this means that industries such as hotels, airlines, merchants, and restaurants may experience a decrease in traffic through Google’s search platform. These adjustments aim to level the playing field and address concerns about unfair advantages given to certain businesses.
As Google continues to adapt its operations to align with EU regulations, it is striving to strike a balance between promoting competition, safeguarding user data, and providing a seamless experience for both developers and users. These efforts represent a significant step toward creating a fairer and more competitive tech landscape within Europe.
Analyst comment
Positive news: The changes implemented by Google in compliance with EU tech rules show a greater commitment to data privacy and user control. It also provides more flexibility and choice for app developers while promoting competition and innovation. However, these changes may redirect more traffic, potentially impacting industries like hotels, airlines, merchants, and restaurants. Overall, it represents a significant step towards a fairer and more competitive tech landscape in Europe.