Apple TV sees surge in subscribers with Lionel Messi’s arrival at Inter Miami
Date: [Current Date]
Source: Bloomberg
Senior Vice President of Apple, Eddy Cue, was initially skeptical when Inter Miami owner Jorge Mas expressed his desire to sign global football superstar Lionel Messi. However, with Messi now part of Inter Miami, both Major League Soccer (MLS) and Apple are riding a significant wave of momentum.
Apple TV, the tech giant’s streaming service, has experienced a notable increase in subscribers after Messi’s arrival at Inter Miami. This surge in subscriptions has been primarily attributed to Messi’s immense popularity and influence. Notably, the subscriber base has diversified, with a significant rise in viewership from South American and European fans.
According to MLS Commissioner Don Garber, Messi’s joining has sparked greater interest internationally rather than domestically in the MLS. However, Garber emphasized the importance of capitalizing on Messi’s presence to prepare for future stars and maintain the league’s attraction for top international talent, as Messi’s time in MLS will eventually come to an end.
The impact of Messi’s signing has not only bolstered the reputation and visibility of Inter Miami but has also had a profound effect on Apple’s streaming service. With Messi’s star power, Apple TV has emerged as a preferred platform for fans to watch the MLS Season Pass. This surge in popularity is a testament to the global appeal and influence of Lionel Messi and the growing interest in MLS soccer.
As the MLS continues to expand its reach and enhance its reputation as a competitive league, the arrival of superstar players like Messi presents an opportunity to attract even more top talents from around the world. With Apple TV at the forefront of MLS streaming, the tech giant remains committed to providing a captivating platform for sports enthusiasts and further establishing its dominance in the streaming market.
In conclusion, the signing of Lionel Messi by Inter Miami has created a significant ripple effect, leading to a surge in subscribers for Apple TV’s MLS Season Pass. This collaboration between MLS and Apple highlights the global fascination with Messi and underlines the importance of leveraging superstar talent like Messi to ensure continued growth and international interest in the MLS.
Analyst comment
Neutral news.
As an analyst, it is expected that the market for Apple TV’s streaming service will continue to benefit from Lionel Messi’s arrival at Inter Miami. The surge in subscribers, particularly from South American and European fans, showcases the global appeal of Messi and the growing interest in MLS soccer. This collaboration between MLS and Apple demonstrates the importance of leveraging superstar talent to attract international interest and ensure continued growth for the streaming market.
