Stagwell Expands Asia-Pacific Presence with Octopus&Whale Partnership
Stagwell, a leading marketing network, has announced the addition of Philippines-based gaming and experience design agency, Octopus&Whale, to its Global Affiliate Network. This strategic move aims to strengthen Stagwell’s full-service creative, media, and digital offerings across the Asia-Pacific region.
Octopus&Whale, renowned for its unique focus on gaming, will bring enhanced capabilities to Stagwell, further establishing the network’s presence in Asia. With regional offices in Singapore and Malaysia, and a strong network of over 25 affiliate partners, Octopus&Whale’s collaboration with Stagwell is set to have a significant impact on expanding the network’s reach.
As Octopus&Whale enters its fourth year, the agency has successfully catered to prominent Philippine companies across diverse industries. Notably, the agency has ventured into the blockchain space, with conservation projects like “Save Our Sharks,” an initiative aimed at shark preservation in the Philippines.
This partnership will allow Stagwell to tap into the rapidly growing gaming and experiential design market in the Philippines and Southeast Asia. With its Global Affiliate Program, which boasts nearly 80 affiliates and an operational reach in 98 countries, Stagwell is well-positioned to offer globally integrated solutions to its clients.
Stagwell’s primary objective is to drive creative performance at scale for leading global brands. With a workforce of over 13,000 professionals spread across more than 34 countries, the network blends culture-driven creativity with advanced technology to optimize marketing effectiveness and deliver significant business outcomes.
This collaboration with Octopus&Whale marks another milestone for Stagwell as it continues to expand its presence in the Asia-Pacific region while strengthening its position in the gaming and experiential design market.
Analyst comment
Positive news. The partnership between Stagwell and Octopus&Whale will strengthen Stagwell’s presence in Asia and expand its reach in the gaming and experiential design market. With its extensive affiliate network and global solutions, Stagwell is well-positioned to drive creative performance and deliver significant business outcomes in the region. This collaboration marks a milestone in Stagwell’s expansion in the Asia-Pacific market.
