Google Analytics 4 Encounters Data Bug, Missing User Acquisition and Traffic Acquisition Reports
A significant bug in Google Analytics 4 has caused missing data in User Acquisition and Traffic Acquisition reports, according to reports from users. The issue has resulted in the unavailability of data prior to September 6, even though it had been accessible for at least two years prior.
A screenshot revealing this bug has been shared on the Google Analytics Help Center, raising concerns among users who rely on the platform for data analysis.
The problem has already been reported to Google through the Issue Tracker, ensuring that the company is aware of the issue. However, Google has yet to respond to inquiries regarding the situation.
While the missing data may be distressing to Google Analytics 4 users, they can find some relief in knowing that their data is not lost. Despite the bug, users are still able to generate reports on traffic by utilizing other dimensions such as source/medium in Exploration or Standard reports.
As businesses and individuals eagerly await a resolution from Google on this matter, it is crucial to monitor updates from the tech giant for any possible solutions or fixes to the bug affecting Google Analytics 4.
Please note that Bloomberg has not immediately received a response from Google in regards to this bug.
Analyst comment
This news can be considered negative for Google Analytics 4 users as it reveals a significant bug causing missing data in User Acquisition and Traffic Acquisition reports. However, the fact that the data is not lost provides some relief. Analysts suggest monitoring updates from Google for possible solutions or fixes to the bug.
