Ad Fontes Media Partners with The Trade Desk to Support Trusted Journalism
Ad Fontes Media, known for its media bias charts, is teaming up with advertising technology company The Trade Desk to help support reliable news and combat declining advertising revenue for news media companies.
As Facebook and Google have dominated the digital advertising market, news media companies have seen a significant decline in advertising dollars. Ad Fontes Media’s platform aims to address this issue by helping advertisers find sites with trustworthy news and high advertising return categories, such as sports, entertainment, and lifestyle.
Samantha Jacobson, Chief Strategy Officer at The Trade Desk, expressed their belief in the power of trusted journalism and the role of advertising in funding it. With access to Ad Fontes’ media ratings data, The Trade Desk’s customers can now have greater confidence in advertising against premium journalism content.
The importance of supporting responsible journalism and ensuring consumer access to trustworthy news has never been greater. Andrew Meaden, GroupM’s Global Head of Investment, commended Ad Fontes Media and The Trade Desk for their efforts in supporting advertiser investment in news and reaching high-quality audiences in reliable environments.
This partnership between Ad Fontes Media and The Trade Desk signifies a commitment to championing journalism and helping news media companies regain advertising revenue. By providing advertisers with access to reliable news sources, this collaboration aims to uphold the integrity of journalism while ensuring advertisers reach their target audiences effectively.
Analyst comment
Positive news: Ad Fontes Media Partners with The Trade Desk to Support Trusted Journalism.
As an analyst, I predict that this partnership will help news media companies regain advertising revenue. Advertisers will have access to trustworthy news sources, ensuring the integrity of journalism while effectively reaching target audiences. This will support the sustainability of reliable news and combat declining advertising revenue.
