Fisker Inc. Expands US Dealer Network to Enhance Distribution of Electric Vehicles
American electric vehicle manufacturer Fisker Inc. has announced the signing of four dealer partners as part of its expansion plans for its US dealer network. The move aims to strengthen the distribution of its electric vehicles, including the highly anticipated Fisker Ocean SUV.
The newly formed partnerships include Ourisman Fisker, Classic Fisker, Long Island Fisker, and Mills Automotive Group. These collaborations are expected to support Fisker's strategic shift from direct sales to a Dealer Partnership model, which was announced earlier this year.
The expansion will provide Fisker with a presence across seven locations in key states, such as North Carolina, South Carolina, Georgia, Maryland, New York, and New Jersey. This broader network will facilitate the availability of Fisker vehicles to a wider customer base.
As part of the Dealer Partnership model, Fisker aims to offer customers a no-haggle pricing structure in areas where permitted. The company also seeks to deliver exceptional service to its customers. Additionally, the dealer partners will be granted larger market territories to address any concerns related to local competition.
Henrik Fisker, Chairman and CEO of Fisker Inc., expressed his excitement about the progress of the Dealer Partnership model. He commended the dealer partners for their commitment to the electric vehicle future and their local communities. Fisker emphasized the company's goal of providing top-level service and building lasting relationships with Fisker Ocean SUV owners.
The Fisker Ocean SUV, which is currently being delivered in the US, Canada, and Europe, boasts an impressive EPA-estimated range of up to 360 miles, positioning it as the electric SUV with the longest range in its class. It also holds the distinction of having the lowest published carbon footprint among electric SUVs. With prices starting at $38,999, the Fisker Ocean SUV utilizes recycled and bio-based materials and is produced at a carbon-neutral facility. Additionally, the vehicle features rooftop solar panels that can add up to 1,500 miles of range per year in ideal conditions.
The transition to a Dealer Partnership model is a part of Fisker's asset-light business strategy, designed to expedite the delivery scaling of the Fisker Ocean and the production of future models. Since the announcement of this strategic shift, Fisker has received significant interest from over 250 dealers in North America and around the world.
Analyst comment
Positive news: Fisker Inc. announces the expansion of its US dealer network, aiming to enhance the distribution of its electric vehicles. The Dealer Partnership model offers benefits to customers, dealers, and Fisker. The Fisker Ocean SUV, with its long range and low carbon footprint, is currently being delivered. Moving to a Dealer Partnership model is part of Fisker’s asset-light strategy. With interest from over 250 dealers, the market is expected to respond positively to this expansion.
