Chinese Start-Up EmdoorVR Introduces Vision SE Consumer Headset, Leveraging Apple's Design
Chinese start-up EmdoorVR is making waves in the consumer headset market with its latest offering, the Vision SE. Drawing inspiration from Apple's popular Vision Pro, EmdoorVR's Vision SE is positioned as a more affordable alternative.
Penetrating the Consumer Headset Market
Based in Shenzhen, China, EmdoorVR aims to capture a share of the consumer headset market with its Vision SE. With a notably lower price point compared to Apple's Vision Pro, EmdoorVR is set to shake up the industry. The Vision SE features white straps and a curved front screen, showcasing a similar aesthetic to Apple's product. However, it sets itself apart by focusing on an entertainment-centered experience, limiting its capabilities to video viewing, web page browsing, and workplace app access through a 5.5-inch LCD display. The device runs on Qualcomm's Snapdragon XR1 technology, ensuring high performance.
EmdoorVR's Legal Steps to Avoid Infringement
EmdoorVR's CEO, Shi Qing, acknowledges the resemblance between the Vision SE and Apple's Vision Pro. However, he emphasizes that the company has taken legal precautions to avoid any infringement issues. With the global AR and VR industry facing challenges and a decline in shipments, EmdoorVR remains optimistic about its prospects in 2024. The company believes that significant product launches, such as the Vision Pro, will fuel the market's growth.
Expanding from Enterprise to Consumer Market
While EmdoorVR initially focused on enterprise solutions, the launch of the Vision SE marks its entry into the consumer market. The company strategically leverages Apple's momentum in the AR and VR sphere to popularize similar technologies among users. EmdoorVR's move follows a product announcement and market strategy similar to Apple's, aiming to make advanced technologies more accessible.
Enduring Challenging Times
In the face of the industry's downturn in 2023, EmdoorVR's primary objective is to weather the storm and continue delivering innovative products to the market. By introducing the Vision SE at a competitive price point, the company seeks to cater to a wide range of consumers and cement its position in the AR and VR market.
With EmdoorVR's Vision SE and Apple's Vision Pro leading the charge, the global AR and VR market is expected to experience significant growth. These new entries into the market will undoubtedly stimulate further developments in the industry.
Analyst comment
Positive news: EmdoorVR’s launch of the Vision SE, a consumer headset similar to Apple’s Vision Pro but at a lower price point, is a strategic move to penetrate the market and take advantage of Apple’s momentum in the AR and VR industry. Despite global challenges, EmdoorVR remains optimistic about significant growth in the market, influenced by new entries like Apple’s Vision Pro. EmdoorVR aims to endure the downturn and continue delivering products to the market. (281 characters)
