NHL Introduces Interactive Animated Game: "NHL Big City Greens Classic"
The NHL is set to make a splash in the animated world with the return of "NHL Big City Greens." This unique event will feature the Pittsburgh Penguins and Boston Bruins brought to life alongside animated characters from Disney Channel's hit show "Big City Greens." The game, dubbed the "NHL Big City Greens Classic," will utilize cutting-edge puck and player tracking technology to ensure an immersive and realistic experience.
Last year's game received rave reviews and garnered a significant audience, particularly attracting a 60% female viewership. The NHL's executive VP for business development and innovation, David Lehanski, emphasized the game's appeal to a new and diverse audience.
This year's edition of the game will incorporate the NHL's innovative Hawk-Eye Innovations optical tracking system along with NHL Edge, resulting in enhanced player movements and seamless integration of the "Big City Greens" characters. The Hawk-Eye system meticulously tracks various points on the players' bodies and sticks, providing a comprehensive analysis of their actions.
Moreover, the NHL has plans to install the Hawk-Eye system in all 32 arenas by the 2024-25 season. This move will add valuable context to plays and revolutionize team strategies through enhanced body position and shot type data.
The "Big City Greens Classic" aims to captivate younger audiences with exciting features such as coaching endorsements from NHL stars Sidney Crosby and Brad Marchand. The game will also include a thrilling skills competition featuring the beloved "Big City Greens" characters. In order to create an immersive experience, ESPN commentators will participate in the game using virtual reality headsets for motion capture in the animated environment. This cutting-edge production will be executed by the ESPN Edge Innovation Center and NHL Edge Innovation partner Beyond Sports.
Fans can catch the "Big City Greens Classic" on Disney+ in select countries outside the United States. Get ready for an unforgettable and unprecedented animated NHL experience!
Analyst comment
Positive news. The NHL’s partnership with “Big City Greens” and the use of advanced puck and player tracking technology will enhance viewer experience and engage a new audience demographic. The incorporation of the Hawk-Eye Innovations optical tracking system will improve player analysis and team strategies. The game’s availability on Disney+ will further broaden its reach. Expect increased viewership and a positive impact on the market.
