Google’s New Algorithm Removes More Fake Reviews from Local Listings
Google has developed a new algorithm aimed at combating fake reviews on its search engine and mapping service. This algorithm, which utilizes machine learning, has proven to be highly effective in removing fraudulent reviews, resulting in a 45% increase in removals compared to the previous year.
With millions of daily contributions on Google Maps and Search, the need for improved mechanisms to tackle fraudulent activities has become crucial. The algorithm swiftly identifies suspicious patterns in reviews, such as repetitive content across multiple businesses or unusual spikes in ratings. This allows it to address both isolated incidents and widespread fake review schemes.
The algorithm’s effectiveness was demonstrated when it detected and eliminated 5 million fake reviews linked to a scam network. This network enticed individuals with high-paying online tasks, including writing fake reviews. Thanks to the algorithm’s ability to detect abnormal review patterns, these fraudulent attempts were swiftly thwarted within a matter of weeks.
In 2023, Google successfully blocked or removed more than 170 million reviews that violated its policies, representing a 45% increase from the previous year. Additionally, over 12 million fake business profiles and 14 million policy-violating videos were taken down. Google also made significant strides in preventing illegitimate attempts to claim business profiles, blocking more than 2 million such efforts, a marked increase compared to the previous year.
Google’s ongoing battle against spam and fake information in search results is crucial for maintaining the reliability and trustworthiness of its services. Despite advancements in spam detection technology, spammers are relentless in adapting to new measures. However, Google’s new algorithm represents a significant step forward in combating the ever-evolving challenges posed by fraudulent activities.
Analyst comment
Positive news.
As an analyst, the market can expect increased trust and reliability in Google’s search engine and mapping service. The new algorithm effectively combats fake reviews, leading to a significant increase in their removals. This will likely enhance the user experience and strengthen Google’s position as a reliable source of information.
