Artificial intelligence takes center stage in Super Bowl commercials
Artificial intelligence continues to dominate industries and aspects of our lives, making its mark even in this year’s Super Bowl commercials. From enhancing creative endeavors to improving accessibility and security, AI is proving to be a significant player in shaping the future.
Microsoft showcases AI assistant, Microsoft Copilot
One notable commercial during the game is Microsoft’s “Watch Me” ad, which highlights their AI assistant, Microsoft Copilot, found in Windows 11. The ad cleverly portrays individuals seeking AI’s help to complete their movie, video game, or study for a chemistry test, debunking the notion that AI will replace artists and creatives.
Google’s Pixel 8 ad introduces Guided Frame
Google joins in the AI action with their Pixel 8 smartphone ad titled “Javier in Frame.” The commercial focuses on an accessibility feature called Guided Frame, powered by Google AI, which assists individuals with impaired vision in taking better photos. Blind director Adam Morse, with the iconic voice of Stevie Wonder, explains how the feature works.
Cybersecurity company CrowdStrike emphasizes AI-powered security
Cybersecurity company CrowdStrike takes a playful approach in their Super Bowl ad titled “The Future.” In an Old West setting, they showcase how their AI-powered cybersecurity protects a town from menacing Star Wars-esque robots. It highlights the importance of AI in ensuring security in the digital age.
Etsy adds humor to their ad with “Gift Mode”
The creative marketplace Etsy brings humor to the mix with their Super Bowl ad titled “Gift Mode.” The ad affectionately pokes fun at French culture as Americans, who are about to receive the Statue of Liberty, use Etsy’s AI-powered Gift Mode to decide what to give back to their French friends – ultimately deciding on cheese.
Avocados from Mexico’s “Guac-AI-mole” section
Avocados from Mexico won’t have a Super Bowl commercial this year, but they’re hyping their website’s “Guac-AI-mole” section. The AI-powered feature generates guacamole recipes based on user-submitted information, adding an AI twist to the enjoyment of avocados.
BodyArmor uses AI for comedic effect
BodyArmor, a sports drink owned by Coca-Cola, brings humor by incorporating AI purely for comedic effect in their ad titled “Field of Fake.” They mock the concept of AI with random lines and obvious artificial elements, emphasizing the importance of real ingredients in sports drinks.
As AI continues to permeate various industries, this year’s Super Bowl commercials demonstrate the diverse ways AI is being integrated into products, services, and entertainment. AI is proving to be a powerful force in shaping the future.
Analyst comment
Positive news: The Super Bowl ads this year demonstrate the widespread use of AI in various industries. From Microsoft’s AI assistant in Windows 11 to Google’s accessibility feature in their Pixel 8 smartphone, AI is being integrated into products and services to enhance creativity, improve accessibility, and provide security. The ads also showcase the lighter side of AI with comedic effects. The market for AI technologies will continue to grow as businesses and consumers recognize its potential and benefits.
