Semafor’s AI-Driven News Feed, Signals, Receives Microsoft Sponsorship
Semafor, the news start-up, has received a “substantial” sponsorship deal from Microsoft to refine its AI-driven news feed, Signals. Unlike other generative AI companies, Semafor’s own newsroom built Signals, making it one of the first newsrooms to heavily incorporate ChatGPT into its workflow. Signals articles use ChatGPT and Microsoft’s Bing search engine to find additional angles on news stories. The tool provides reporters with a selection of relevant article summaries within minutes. The articles are clearly distinguished on Semafor’s website by a blue symbol next to the headline.
Analyst comment
Positive news. The Microsoft sponsorship will allow Semafor to enhance their AI-driven news feed, Signals. Integration of ChatGPT and Bing search engine will improve article generation and provide reporters with quick access to relevant summaries. This collaboration is likely to boost Semafor’s market position and improve user experience.
