Mastercard Launches NFT-Powered Soccer Trivia Game for UEFA Champions League
Mastercard has announced the launch of a new NFT-powered soccer trivia game for the upcoming UEFA Champions League tournament. The game will allow fans to test their league knowledge and win match tickets as prizes. The competition will commence 30 minutes before Tuesday night UEFA Champions League matches, starting from February 13. To participate, Mastercard customers can collect branded NFT passes through the firm’s new “Pass to Priceless” platform. Mastercard’s NFT passes are minted on Polygon, which is an Ethereum scaling network.
How the Game Works
In the trivia game, players will answer questions about Champions League history and statistics. With each round, winners will earn match tickets and climb up a season-long leaderboard. The top player after the semi-finals on April 30 will win tickets to the Champions League Final at Wembley Stadium in London. The game is developed by MoonPay, a crypto payments firm, and their creative agency Otherlife is also providing support.
Leveraging Web3 Technology
Mastercard’s decision to explore Web3 technology for this game comes as no surprise, as the company had previously announced plans to collaborate on Web3 initiatives with MoonPay last October. As a UEFA Champions League partner for 30 years, Mastercard aims to leverage its expertise and the passion of football fans through its Web3 platform, Pass to Priceless.
Eligibility and Duration
The trivia contest will be open to Mastercard cardholders in several countries, including the United States, United Kingdom, France, Spain, and Brazil. The competition will run until the June 1 final, providing fans ample opportunity to participate and increase their chances of winning match tickets.
This article was written with the assistance of AI and was edited and fact-checked by Andrew Hayward.
Analyst comment
This news can be seen as positive for the market as it showcases the increasing adoption of NFTs and Web3 technology by a major company like Mastercard. It also offers an interactive and engaging experience for football fans, potentially increasing customer engagement and loyalty. This move could drive the market towards further integration of blockchain and NFTs in various industries.
