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Precise TV Introduces Precise Gaming Platform to Reach Kid Gamers
Video advertising company Precise TV has launched its new Precise Gaming platform, designed to help brands reach young gamers. This innovative platform utilizes the company’s COPPA-compliant advertising technology, allowing advertisers to run branded videos and customized mini games within top gaming applications. In addition, ads can be placed alongside relevant YouTube gaming videos. With the ability to target over 400 million kids, teens, and families across kid-safe applications, Precise Gaming offers a significant opportunity for targeted and effective advertising in the rapidly growing kids digital advertising market.
Warner Bros. Discovery Sees Success with Precise Gaming Platform
Warner Bros. Discovery recently used the Precise Gaming platform to raise awareness of its Cartoon Network show Ivandoe among kids aged 6-12. By focusing on mobile and tablet games popular with this age group, as well as targeting parents on separate platforms, the campaign resulted in an impressive branded engagement time of 5,400 hours. Jean da Silva, senior marketing and digital coordinator for Kids in the U.K. at Warner Bros. Discovery, praised Precise TV’s unique approach to in-app gaming targeting and expressed their intention to replicate the successful results in future campaigns.
Precise TV’s Christian Dankl Highlights the Potential of Precise Gaming
Christian Dankl, co-founder and chairman at Precise TV, recognizes the enormous potential of targeted advertising for young gamers. With the global kids digital advertising market expected to exceed $21.1 billion by 2031, there is a significant opportunity for brands to engage with this audience ethically and effectively. Dankl emphasizes the importance of targeted and ethical advertising that speaks directly to young gamers and drives high engagement for brands.
Learn More About Precise Gaming on Precise TV’s Website
For more information about Precise Gaming and how it can help your brand reach young gamers, visit Precise TV’s website. Discover the unique features and benefits of this platform and explore the possibilities it offers for effective and targeted advertising in the kids digital market. Don’t miss out on the opportunity to engage with this growing audience. Visit the website today to learn more.
Analyst comment
Positive news: The launch of Precise Gaming platform by Precise TV offers a significant opportunity for targeted and effective advertising in the rapidly growing kids digital advertising market. Warner Bros. Discovery saw success using the platform for their campaign, resulting in impressive branded engagement. Co-founder Christian Dankl highlights the potential of targeted advertising for young gamers, emphasizing its importance in engaging with this audience ethically and effectively. Analyst’s view: The Precise Gaming platform has the potential to drive high engagement for brands and capitalize on the growing kids digital advertising market.
