CES 2024 Highlights Responsible and Human-Centric Development
Defying the trend of technology for technology’s sake, the Consumer Electronics Show (CES) 2024 placed emphasis on responsible and human-centric development. While AI took the spotlight at the event, Apple’s introduction of the Apple Vision Pro sparked questions about the future of AR/VR/XR hardware, consumer adoption, and brand involvement. CES also shed light on the positive impact of emerging technologies, particularly in healthcare innovation, an industry ripe for disruption. Here are the key takeaways from CES 2024:
Personal AR/VR/XR Hardware Evolution
Apple’s upcoming release of the Apple Vision Pro headset grabbed attention on the eve of CES. However, it was evident on the ground that numerous personal hardware options will flood the market in the coming years. Despite competing against various rivals, Apple has firmly established itself as the dominant leader by understanding that people desire a balance between the augmented reality world and maintaining physical and emotional connections. As Apple’s V1 product garners early adopters, brands will be compelled to develop apps within the Apple app ecosystem to align with this emerging industry leader.
Revolutionizing Healthcare Through Technology
The healthcare space demonstrated remarkable technological advancements at CES 2024. Following the era of individualized healthcare born out of the pandemic’s challenges, technology continues to bring healthcare solutions into the comfort of our homes while alleviating pressure on the medical sector. With innovations such as digital twins as healthcare data representations and AI-based general wellness diagnostic tools, technology’s potential to protect and enrich human life becomes increasingly evident. As these technologies progress, the collaboration between brand storytellers and technologists will play a vital role in shaping the industry’s future.
Learning from the Past to Shape the Future
Drawing parallels to the unintended consequences brought about by social media, AI development raises concerns about its potential negative trajectory. Powered by the internet, AI’s foundation on the global consciousness may not accurately reflect humanity’s true beliefs. Recognizing this potential, CES 2024 highlighted the importance of pragmatic discussions among CTOs, brands, and agencies. These conversations explored how technology can be a positive vehicle for change and addressed the less glamorous aspects, often finding solutions within AI itself.
Dive deeper with John Brown, vice president of technology, and Mike Creighton, executive director of innovation, from Instrument in the Stagwell Content Studio at CES 2024. They were interviewed by Justin Lewis, constellation chair at Stagwell, to discuss the latest trends shaping the future of technology.
Analyst comment
Positive news: CES 2024 Highlights Responsible and Human-Centric Development. The market will see a flood of personal AR/VR/XR hardware options in the coming years, with Apple establishing itself as a dominant leader. Healthcare innovation showcased at CES will revolutionize the industry, bringing technology into homes and benefiting human life. The importance of pragmatic discussions around AI’s potential negative impact was emphasized, leading to solutions within AI itself. The market is likely to see increased collaboration between brand storytellers and technologists as they shape the future of technology.
