Focus Entertainment Rebrands as PulluP Entertainment: New Name Marks Company’s Second Change
April 1, 2024
Focus Entertainment, the renowned publisher responsible for successful games like A Plague Tale: Requiem and Warhammer 40,000: Space Marine 2, has announced yet another change to their company. As of April 1, 2024, the publisher will be rebranded as PulluP Entertainment, signaling a new chapter in their development. This rebranding accompanies the appointment of Geoffroy Sardin as the new Deputy Chief Executive Officer and a significant reorganization of the company’s efforts.
Transformative Stage of Development: Focus Entertainment’s New Direction
April 1, 2024
The board of directors at Focus Entertainment has made crucial decisions to steer the company into a new transformative stage of development. This includes a plan to spin off the company’s historical publishing activity, which will soon become Focus Entertainment Publishing under the leadership of John Bert, the Deputy Managing Director. The company has also announced the creation of a division exclusively focused on independent games and retrogaming, managed by Cyrille Imbert, the CEO of Dotemu and Deputy Managing Director. Furthermore, the seven creative studios, including Deck13, Streumon, Twelve Tenths, Leikir Studio, Blackmill, Dovetail, and Carpool Studio, will form the “Studios” division.
PulluP Entertainment: The New Umbrella Brand
April 1, 2024
Pending approval by shareholders at the combined general meeting scheduled for February 28, Focus Entertainment is set to undergo a significant rebranding. If approved, the company will consolidate its three divisions, Focus Entertainment Publishing, the independent games and retrogaming division, and the Studios division, under a new umbrella brand, PulluP Entertainment. Fabrice Larue, one of the key figures involved in this transformation, expresses his enthusiasm about this new direction and the potential it holds.
A History of Name Changes: From Focus Home Interactive to PulluP Entertainment
April 1, 2024
With the recent rebranding announcement, this marks the second name change for the established publisher. Previously known as Focus Home Interactive from its establishment in 1996 until 2021, the company is no stranger to adapting to the evolving industry landscape. PulluP Entertainment now represents a fresh start for the company, aligning with its new transformative vision and organizational changes.
Gaming Industry Predictions: Why 2024 Could Be the Year of Closures
The gaming industry is set to face significant challenges in the coming year, with predictions pointing towards a wave of closures. As the industry continues to evolve, this article dives into the factors contributing to this potential trend. Stay tuned to Insider Gaming for an in-depth analysis of why 2024 may become “the year of closures” in the gaming industry.
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Analyst comment
Positive news: Focus Entertainment rebrands as PulluP Entertainment, signaling a new chapter in their development and aligning with their transformative vision and organizational changes. The creation of a division focused on independent games and retrogaming shows a commitment to diversifying their offerings. With new leadership and reorganization efforts, PulluP Entertainment has the potential to thrive in the market.
