Indian Shoppers Drive Mobile App Usage with 13% Contribution in 2023
Indian shoppers have emerged as major contributors to mobile app usage, accounting for 13% of the total hours spent by mobile users across the globe on their shopping apps in 2023. This places India second only to China in terms of shopping app usage. According to the “State of Mobile – 2024” report released by data.ai (previously known as App Annie), users in India collectively spent a whopping 12.84 billion hours on shopping apps in the last calendar year. This represents a significant increase of over 73% from the time they spent in 2020 and a remarkable growth of more than 3.5% over 2022.
India Sees Significant Growth in Shopping App Usage, Surpassing the US and Brazil
The time spent by Indian shoppers on shopping apps in 2023 far exceeded that of the United States and Brazil. While users in the US spent 2.8 billion hours on shopping apps and those in Brazil spent 3.020 billion hours, Indian shoppers topped the chart with their 12.84 billion hours of usage. This highlights the growing popularity of shopping apps in India and the increasing reliance of Indian consumers on mobile platforms for their shopping needs.
Chinese App Usage Stagnates as Indian Apps Gain Popularity in 2023
While China has been a dominant force in mobile app usage, the growth in the hours of usage in China has fallen by 0.2% in 2023 compared to the previous year. In contrast, India witnessed a substantial growth rate of 24% over the same period. Moreover, there has been a decline in the share of shopping app downloads from Chinese publishers in India, dropping from 8.2% in 2020 to a mere 1.7% in 2023. This can be attributed to the Indian government’s ban on several Chinese apps and the subsequent rise of Indian app publishers in the market.
Dating and Matrimonial Apps Heat Up in India, Bumble Leads in Consumer Spend
The dating and matrimonial apps market witnessed a surge in India in 2023, with Bumble leading in terms of consumer spends. Latecomer Bumble surpassed other competitors, including the well-established Tinder, with its consumer spends reaching $14.5 million compared to Tinder’s $7.0 million. Bumble also closed in on Tinder in terms of average monthly active users (MAUs), with 6.8 million MAUs compared to Tinder’s 8.8 million. These numbers highlight the growing acceptance and adoption of dating apps in the Indian market.
Disney+Hotstar Leads in Yearly OTT Streaming Spend in India, Followed by SonyLive and Zee5
In the realm of Over-The-Top (OTT) streaming services, Disney+Hotstar emerged as the leader in yearly consumer spends in India. In 2023, consumers spent a staggering $8.5 million on Disney+Hotstar, reaffirming its popularity and wide content selection. Following closely behind is SonyLive, with consumer spends reaching $3.2 million, and Zee5 with $2.3 million. This indicates the strong foothold of these leading OTT platforms in India’s streaming market and the ever-growing demand for online entertainment among Indian audiences.
As India continues its digital transformation and mobile penetration increases, the country’s app economy is witnessing tremendous growth across various sectors. The “State of Mobile – 2024” report sheds light on the increasing dominance of Indian shoppers in app usage, the rise of Indian app publishers, and the emergence of new consumer trends in the dating and streaming sectors. These developments reflect the evolving preferences and behaviors of Indian consumers, delivering new opportunities for businesses and app developers in the country’s vibrant mobile app market.
Analyst comment
Positive News:
– Indian Shoppers Drive Mobile App Usage with 13% Contribution in 2023
– India Sees Significant Growth in Shopping App Usage, Surpassing the US and Brazil
– Dating and Matrimonial Apps Heat Up in India, Bumble Leads in Consumer Spend
– Disney+Hotstar Leads in Yearly OTT Streaming Spend in India, Followed by SonyLive and Zee5
As an analyst, these trends indicate that the Indian market has a strong demand for mobile shopping apps, with significant growth potential. Indian consumers are increasingly relying on mobile platforms for shopping and entertainment. There is also a shift towards Indian app publishers and a decline in Chinese app usage. This presents opportunities for businesses and app developers to cater to the evolving preferences of Indian consumers in the mobile app market.
