Asus Unveils Redesigned ROG Phone 8 and Phone 8 Pro at CES 2024
Asus has announced the latest additions to its popular ROG gaming phone line at CES 2024. The Asus ROG Phone 8 and Phone 8 Pro come with a complete redesign that focuses on enhancing gaming capabilities while also improving general phone functionality. The highlight of the new phones is the inclusion of the Qualcomm Snapdragon 8 Gen 3 chip, which provides powerful performance. Additionally, the Phones feature a 6.78-inch display with a high refresh rate of up to 165Hz. The Pro edition also boasts impressive specifications such as up to 24GB of memory and 1TB of storage.
Enhanced Gaming Features and General Functionality in the Asus ROG Phone 8 Series
The Asus ROG Phone 8 series has been specifically designed to meet the needs and demands of gamers. These phones now come with wireless charging and IP68 resistance to water and dust, making them more durable and convenient for gaming on the go. The phones have adopted a punch-hole front-facing camera style, eliminating the large top bezel that was present in previous ROG phones. While this does result in a small interruption of space around the punch-hole when playing games at full screen, Asus provides the option to shrink the display area slightly to avoid the front-facing camera.
New Design Elements: Punch-Hole Camera and AI-Powered Features in ROG Phone 8
The Asus ROG Phone 8 utilizes the AI-focused Qualcomm Snapdragon 8 Gen 3 to enhance various features of the phone. The Semantic Search feature processes any input in the launcher, device settings, or photo gallery search boxes to deliver accurate results. The phone also includes an AI noise-canceling feature for voice and video calls, which works seamlessly during standard calls as well as in-game chat. Additionally, users can generate a phone wallpaper using AI by selecting objects, tones, and backgrounds.
Improved Camera System and Cooling Mechanism in Asus ROG Phone 8 Pro
Asus has revamped the cameras in the ROG Phone 8 series to offer better photography and videography experiences. The main camera now boasts 50 megapixels and is supported by a stabilizer called the 6-Axis Hybrid Gimbal Stabilizer 3.0, which ensures smooth videos and photos. The phone also features a 13-megapixel ultrawide camera and a 32-megapixel telephoto lens with a 3x optical zoom. On the front, a 32-megapixel selfie camera is now integrated into the device display. To accommodate the IP68 water resistance, the cooling system of the ROG Phone 8 has been modified to use conduction cooling, sending heat from the internals to the phone’s back cover.
Pricing and Availability of Asus ROG Phone 8 Series Revealed
The Asus ROG Phone 8 starts at $1,100 for the model with 16GB of memory and 256GB of storage. The Pro model, on the other hand, starts at $1,200 for 16GB of memory and 512GB of storage. The highest-end Pro model, which includes 24GB of memory and 1TB of storage, is priced at $1,500 and comes with the AeroActive Cooler X attachment. The cooler attachment can also be purchased separately for $100. The phones are set to be released in the first quarter of 2024, and customers can avail an early bird discount of $100 during the initial period.
Analyst comment
This news can be evaluated as positive. The unveiling of the Asus ROG Phone 8 and Phone 8 Pro with enhanced gaming features, improved camera system, and AI-powered features is likely to attract gamers and tech enthusiasts. The pricing is competitive, and the availability of early bird discounts may further drive sales. Overall, the market response is expected to be favorable, with increased demand for these phones in the first quarter of 2024.
