Sideloaded app stores challenge iOS dominance

The Implications of Apple Allowing Sideloading in the EU

In a groundbreaking move, Apple is set to allow iOS users in the European Union (EU) to sideload app stores. This decision has the potential to disrupt not only Apple’s tight control over app distribution but also the consumer and business markets in Europe. While the specific timeline for the implementation of this feature is still unclear, experts predict that it will happen sometime in the first half of 2024. This development raises several key questions: why is Apple making this change, what are the implications for users, and how will it impact the European market?